When choice is a problem

Everything in this world has in some way or the other got to do with choice. We study and work harder to have better choices for career. We earn more so that we can have better choices... When we have to go travel, one has numerous choices.

But nowadays I feel that the very fact that there are lot of choices makes decision making quite a daunting task. And too much of choice leads to more confusion than clarity. And the decision is not always clear-cut - they always come with some ifs and buts.

For example, the other day when I was going to buy a bathing soap in target, I saw a whole shelf dedicated to soaps of different fragrances and sizes and prices. Sometimes a simple decision like buying a Hamam has these days becoming quite a complex problem. Of course the solution here could be to a different one each time - you may actually be able to do that with soaps..

But mildly increase the prices of goods which you are choosing and you will start feeling that "brute force trial" of all choices is not always the smartest option.

Right now I am grappling with the choice of a mobile phone. These days there are so many companies with so many models and so many features (some of which I cannot comprehend, for ex: movie editing on a mobile!!). Sometimes I wish that the telecom world had not changed so much that my old phone (6100) looks out of sorts. And here is the problem of mamking the right choice - the moment I buy one, I am stuck with it for atleast 2 years :(

PS: I read this article and I yawned myself :) and one funny thing came to my mind - the word choice told so many times reminded me of the ice-cream who used to scream in the street "Ice, Ice" - Choice, choice sounds similar, doesn't it